Your real estate ad is often going to be the first thing potential buyers will see. Because of that, you want to make sure that it stands out. You don’t want your buyer to choose some other Burnaby real estate because your ad wasn’t memorable. Here are some ways to make an advertisement that attracts and keeps the attention of potential buyers.
How to Sell your Home Quickly
Hook them in at the Beginning
It’s no secret that smart phones and social media have lowered our attention spans. This means that it’s more important than ever to start your ad with a good hook. Start by saying all of the things that make your home unique and attractive to potential buyers. Don’t bury the best parts of your house deep in your ad. There’s a good chance the reader won’t even get that far. If, for example, your home has a beautiful view of the mountains, be sure to get that in quickly. Save the technical details for farther into the ad, when you’ve already hooked your potential buyer.
Include a Great Photo
The first thing that’s going to grab your potential buyer’s attention is the photo of your house. Make sure the photo is both clear and shows your house in the best possible light. If the buyer likes the picture of your house, there’s a better chance they’ll read your ad closely.
Don’t get Bogged down in Details
You want to be sure to include all of the important pieces of your house in your ad—how many rooms there are, what the backyard looks like, what the neighbourhood is like, etc. However, you don’t want to bog your readers down with details. Give them enough to keep them intrigued, but not so much that they get lost trying to keep track of everything you said. When they come to see the house, you’ll be able to go into much more detail about all of the things you hinted about in the ad.
Make Sure Your Contact Information is Easy to Find
If the potential buyer made it all the way through the ad and is interested enough to want to see your house, you don’t want missing or hard-to-find contact information to stop them. Make sure your contact information is on its own line in bold letters so it’s easy to see. That way, your buyer won’t have to work hard to contact you about visiting and potentially buying your home.
A real estate ad is an important tool for getting as many people to see your house as possible. These steps will help you start writing an ad that will get people visiting, and one day buying, your Burnaby real estate. If you have any more questions about this, please contact me.