Four Reasons a Real Estate Listing Video Can Help Sell Your Home

Home tour videos have become a powerful tool for Burnaby real estate owners to sell their property. Videos have an impact on your market and are a way of reaching potential buyers that other methods cannot match. Here is why:

Increased Visibility

Only 12 percent of real estate agencies have a YouTube account, and around only 5 percent update theirs regularly. With so many home listings on the market at any given time, a listing that includes video will certainly stand out above the competition.


Since Google owns YouTube, the number one search engine often ranks videos highly among search queries. Add to that the fact that YouTube is the number two search engine, and you have more opportunities to reach a potential buyer than most listings could only dream of.


Make an Impact


Videos typically leave a more lasting and full impression on viewers than text listings can alone. The experience of watching the video commits more details of the home to memory.


Additionally, videos can use thematic music matched with timely editing cues to create a dramatic effect on viewers. Homes can be lent a sense of gravitas or friendliness based on the artistic decisions exercised.


Web Ready

Video is becoming one of the fastest growing types of web content in the world. For example, the number of videos viewed month-over-month increased 60 percent between November and December of 2014.


The rise in video consumption correlates with the increase in traffic coming from smartphones and other mobile devices. Mobile platforms and online video fit hand in hand because of the attractiveness of mobile screen displays and the bite-size nature of most videos.


Embedding allows videos to look beautiful when home sellers advertise through other venues online. Facebook, Twitter and blog posts can all be enhanced by the presence of a video. Users are more likely to click on a video than read text, and they are more likely to remember the content and recommend the listing to interested parties later.


A More Intimate Look

More and more home buyers look to the web for researching their desired real estate market. A well-written listing with beautiful photos will help enhance their impression of the home.


However, photos can never tell the full story. Camera lenses by nature flatten images, distort them or leave out contextual clues. A video can complement listing photos with a fuller understanding of space and dimension as the camera walks through the home and guides the eye along important features. Potential buyers will have a more three dimensional perspective on the home, and they will likely have felt more of a personal connection with the space and the surrounding neighborhood after watching.


Make sure to not pass by on these incredible advantages that real estate listing videos can provide. Visit our selling page to find out more about tools we use that make your listing more competitive.


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