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Our last post talked about how real estate listing videos can be a powerful marketing tool. Like any tool, the effectiveness depends on how you use it.

People who want to use a video when selling their Burnaby real estate home should be aware of the common tactics employed by video creators. This knowledge will help them work with the realtor or filmer to shoot their footage in the most impactful way possible.

Prepare the Home with Staging

The first step is to help give the camera person something worthy of shooting. You will want your home to be in its most flattering state possible. Every room should be cleaned, organized and staged in a way to look magazine-worthy.

Having clear, uncluttered and aesthetically pleasing spaces can transform your home into a veritable movie set. Every room should have a presence.

Light can be just as key of a component, so homeowners should pull back curtains or install natural-looking light throughout the house. The filmer may even need to choose the perfect time of day to let the light flow in as beautifully as possible.

Recreate a Tour Experience

One of the major advantages of video is that, unlike photos, video gives you a context when moving from room to room. Whereas a photo can make a living room look small when viewed from a kitchen, the video will reveal that as you move through the area, it actually feels spacious.

Camera work must be certain to incorporate these context clues by moving naturally from one part of the house to the other. Most videos start from the exterior to give the viewer a glimpse of the street and neighborhood as well as the home’s curb appeal. As the camera person moves into the entrance, the video shifts through various rooms to lead viewers and create a sense of narrative when moving throughout the house.

Savvy camera work can incorporate subtle touches like “guiding” the eye along a key feature like a stone fireplace, just as someone’s eye would when viewing the home in person.

An Eye for Editing 

While filming the home tour all in one go may be tempting, the most effective videos use editing transitions to create a seamless video with a film-like quality. Editing is timed to dramatic music that elicits emotion when the viewer watches. Editing can also cut out things no one wants to see, like a toilet seat left up or a camera person’s reflection in the mirror.

Made to Be Found

In addition to the quality of the video, search engine optimization (SEO) will help home buyers find your home listing when searching online. Strategic use of keywords and an eye-catching thumbnail allow buyers browsing online to find the video and take notice immediately.

For help listing your home with a dramatic and effective real estate video, you can use our expert agent’s services. Visit our selling page to learn more.

Home tour videos have become a powerful tool for Burnaby real estate owners to sell their property. Videos have an impact on your market and are a way of reaching potential buyers that other methods cannot match. Here is why:

Increased Visibility

Only 12 percent of real estate agencies have a YouTube account, and around only 5 percent update theirs regularly. With so many home listings on the market at any given time, a listing that includes video will certainly stand out above the competition.

Since Google owns YouTube, the number one search engine often ranks videos highly among search queries. Add to that the fact that YouTube is the number two search engine, and you have more opportunities to reach a potential buyer than most listings could only dream of.

Make an Impact

Videos typically leave a more lasting and full impression on viewers than text listings can alone. The experience of watching the video commits more details of the home to memory.

Additionally, videos can use thematic music matched with timely editing cues to create a dramatic effect on viewers. Homes can be lent a sense of gravitas or friendliness based on the artistic decisions exercised.

Web Ready

Video is becoming one of the fastest growing types of web content in the world. For example, the number of videos viewed month-over-month increased 60 percent between November and December of 2014.

The rise in video consumption correlates with the increase in traffic coming from smartphones and other mobile devices. Mobile platforms and online video fit hand in hand because of the attractiveness of mobile screen displays and the bite-size nature of most videos.

Embedding allows videos to look beautiful when home sellers advertise through other venues online. Facebook, Twitter and blog posts can all be enhanced by the presence of a video. Users are more likely to click on a video than read text, and they are more likely to remember the content and recommend the listing to interested parties later.

A More Intimate Look

More and more home buyers look to the web for researching their desired real estate market. A well-written listing with beautiful photos will help enhance their impression of the home.

However, photos can never tell the full story. Camera lenses by nature flatten images, distort them or leave out contextual clues. A video can complement listing photos with a fuller understanding of space and dimension as the camera walks through the home and guides the eye along important features. Potential buyers will have a more three dimensional perspective on the home, and they will likely have felt more of a personal connection with the space and the surrounding neighborhood after watching.

Make sure to not pass by on these incredible advantages that real estate listing videos can provide. Visit our selling page to find out more about tools we use that make your listing more competitive.